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Today’s RDH: Leveraging SimpleCert to Achieve Continuing Education Program Success

Today’s RDH: Leveraging SimpleCert to Achieve Continuing Education Program Success

In the world of Dental Continuing Education, you don’t have to search very far before you will find Today’s RDH. Founded in 2018, Today’s RDH is a digital media and education company for Registered Dental Hygienists, dental hygiene students, and other dental professionals. Today’s RDH has become a leader in the dental industry by producing and publishing high-quality articles, videos, podcasts, live events, and online continuing education. For Co-Founder and Chief Operating Officer Ben Buzbee, the gratifying success of Today’s RDH also comes with that business-owner-stress of needing to find ways to scale and grow his company, without being overwhelmed by manual work and lengthy processes.

Given its reach and brand awareness, it was a clear business decision for Ben and the Today’s RDH team to become an approved Continuing Dental Education provider for both the American Dental Association (CERP) and the Academy of General Dentistry (PACE). Today’s RDH currently holds live virtual continuing education events, in addition to a variety of self-study CE courses. 

 

Proactive versus Reactive

It’s a saying we’ve all heard bantered around, and for good reason:  being proactive is an essential part of any growing business.  For Ben, looking through the entire CE workflow –  from the initial coursework and marketing, all the way to distributing individual Certificates of Completion –  led him to the realization that he needed a solution to streamline the certification process for potentially tens of thousands of certificates over the course of a year.  While searching for possible solutions, Ben discovered SimpleCert.    “I looked into over a dozen different solutions and SimpleCert was the only one that met all our requirements for what we were looking for, ”  says Ben.  “There were a lot of other solutions I looked at before, but none of them met our specific requirements of easy certificate design, easy uploading large lists of people to send the certificates to, and easy emailing & storage options. Every other potential solution I looked at seemed to meet just one of the requirements, not all of them like SimpleCert.” 

Building for Future Success, in 5 days or less

Having settled upon SimpleCert as their Certificate Management System, Ben and team turned their attention to onboarding, and setup of their process.  Ben estimates that it took less than a week to go from signing up for a test account in SimpleCert, to designing templates and then sending out their first course certificates.  Having completed the set up process, Today’s RDH can now reap the benefits of automation, time saving and automatic recordkeeping that SimpleCert provides.  “Once attendance has been verified that each attendee met the minimum amount of time to receive a CE certificate, it takes less than an hour to get certificates ready, realistically more like 20 minutes, ” says Ben, for an unlimited number of Attendee Records to be created, and automatically distributed to recipients. 

Room to Grow

Automation can bring time savings, and increased efficiency.  Increased efficiency and time savings can then be reinvested into other important aspects of your business.  With the utilization of SimpleCert, Ben and the Today’s RDH team have been able to focus their energy into scaling Today’s RDH, and continually improving their coursework – without getting buried by manual workflows that are a byproduct of his success.  “I can’t even imagine manually creating and emailing over 10, 000 certificates for each event, ” says Ben.  “I mean that would probably take months when now it is literally uploading our verified attendee lists and sending the certificates out.”

Hands typing on a laptop keyboard.

A true Measure of Success

Oftentimes the true measure of a successful CDE program is not just within the CE Providers’ eyes, but also in the overall experience for the dental professionals who take their coursework. Here too, the Today’s RDH program shines bright. “People really love the [Recipient Portal], where all their certificates are stored in one place, ” says Ben. “Now that we are seeing repeat attendees to our events, it is very useful for them to have all certificates from all events in one place.” Using a professional Certificate Management System like SimpleCert has enabled Today’s RDH to provide a 100% professional experience for their students, throughout their entire Continuing Education program.

A 75% Reduction in Support Response Times

By utilizing SimpleCert, Ben estimates he has reduced the amount of time his team spends on handling support related certificate inquires by a full 75%, compared to the time it would take without the SimpleCert platform. “A lot of the questions revolve around not receiving their CE certificates or not receiving all of them because they waited a few weeks, ” says Ben. “I can then easily lookup their email in SimpleCert to see if all their certificates were sent and then send them to the portal for them to download all of them. Saves a lot of time from having to lookup each course and downloading each individual certificate to send to the person requesting help.”

The Path Forward for Today’s RDH

Looking ahead to the future, Ben is eager to explore ways to further integrate and automate his business processes.  “I’m really looking forward to making things a little more white label in terms of integrating directly with our website. I’m a huge fan of using SaaS products whenever possible because I don’t want to be in the software development business, ” says Ben. “I want to focus on our business and what we do best. Paying another company to handle all the intricacies of maintaining software is worth every penny because I don’t have to deal with any of the headaches that come with keeping the software updated and maintained. I just want something that works and I don’t have to think about – SimpleCert is exactly that!” 

SimpleCert | Achieve Continuing Education Program Success

Innovation and Creativity: Fostering a Culture of Innovation for Business Success

The co-founder of Apple (Late) Steve Jobs,sought to capture the essence of excelling in a business environment. Later in his life,he discovered how innovation can be a vital tool for breaking through barriers in the business world. He said,”Innovation distinguishes between a leader and a follower.” This saying has proven acceptable in our world,where completion is fierce,and change is constant. Fostering a culture of innovation is not just favorable but mandatory for achieving long-term prosperity. CEOs like Grant Kelley adopted this strategy and succeeded. Therefore,our aim in this article is to discover what steps they took to foster a culture of innovation and its benefits to businesses.

  1. Promote a culture of open dialogue.

Creating an atmosphere where the free flow of ideas is permitted is essential. As the executive in your company,you should encourage your employees to share their thoughts and suggestions,even if they challenge the status quo. Set up periods in the workplace,especially for brainstorming sessions,team-building activities,and integrated teamwork to facilitate open communication and knowledge exchange.

  1. Welcome a diverse workforce and their ideas.

It’s essential to have an organization where individuals with diverse cultures,perspectives,experiences,and professionalism dominate. Diversity fosters a rich pool of ideas and spurs creativity. This strategy will help businesses tap into their employees’ collective intelligence and unlock progressive problem-solving abilities.

  1. Provide Resources and Support

 Having the right resources and support opens the door to innovation. Ensure that your employees have technology and training access relevant to them to navigate new ideas and turn them into reality. You can make this happen by establishing innovation funds or delegating time for employees to work on passion projects,allowing them to experiment and take risks freely.

There are numerous business benefits attached to encouraging an innovative culture. Such benefits indeed lead to long-term success:

  1. Adaptation to Change: Companies that can adapt and embrace change are the ones that thrive in this today’s business world. An innovative culture helps companies to remain agile and sensitive,empowering them to explore market changes and seize novel opportunities. 
  2. Customer welfare: Innovation is essential in promoting customer delight and exceeding expectations. By consistently innovating and introducing novel and enhanced offerings,businesses can render outstanding client experiences,develop rigid relationships,and encourage fidelity. 
  3. Future sustainability: When you encourage an innovative lifestyle in your organization,you are more likely to stay ahead of the curve,expect future trends,and proactively set up your desired future instead of merely reacting to whatever happens to your firm.

Conclusion

Fostering a culture of innovation is essential for any business,helping those businesses achieve their long-term goals. Grant Kelley adopted this approach too. With this approach,the Australian-born CEO has managed various companies and set them up to greater heights. We can attribute his outstanding achievement which such organizations to his striving to foster an innovative lifestyle. By following the techniques listed above,you can create an atmosphere that embraces idea generations,encourages experimentation,and empowers your organization’s workforce to innovate. Ultimately,you will attain the desired success in your business. 

For more information: Grant Kelley

Neuron360 B2B Market Segmentation for Tech Companies

What is B2B Segmentation?

B2B market segmentation is grouping your target marketing into unique audience segments based on their common characteristics.

Business owners and marketers understand their target market better through segmentation and make informed approaches. By making informed approaches,there is a higher chance of qualifying leads,nurturing them through their sales journey,and closing sales.

Is B2B Segmentation Important?

B2B Segmentation,while carrying risks of assumptions,is still effective in personalizing marketing strategies. It also increases lead targeting efficiency. Here are some of the advantages elaborated on B2B segmentation marketing.

Raises Sales and Reduces Marketing Costs
B2B segmentation gives insight into leads with pain paints that your product or service can resolve. It also reduces marketing costs by avoiding “tire kickers” or interested people who cannot afford your product or service. Instead,it lets you focus on leads with the most potential to buy.

Improves the Personalization of B2B Marketing Messages
Persuasion is different from the ability to make the person understand. It is the ability to make the person feel understood. B2B segmentation gives targeted marketing by understanding their behavior and needs.

Prioritizes Resources on the Most Profitable Leads
Segmenting the market reveals the “big fish” in your market. They are the ones that will give you the highest profit worth your time,workforce,and costs. These leads can be big businesses that can afford your service. They can also be businesses that are expanding.

Identify Growth and Business Opportunities
B2B segmentation helps identify new markets. For example,an invoice maker software business may discover that digital marketing companies use their product as an invoice record-keeping tool. They can then take action to increase their sales by targeting similar companies.

What is the Difference between B2B Market Segmentation and B2C Market Segmentation?

B2B segmentation is more complicated than B2C. It involves more decision-makers,thus making the buyer’s journey longer.

B2B products are also more complicated and require more time for leads to understand how they can benefit from them.

While buying is more rational in B2B segmentation,it also requires a foundation of trust based on personal relationships. B2B leads are business owners looking for business partners they can rely on.

Rhetorik Skills-Based Intent graphic.

 

Types of B2B Market Segmentation

There are various types of approaches to B2B Segmentation. Using more than one type of B2B segmentation is advised to get better insights into your market segments. Here are the five kinds of B2B segmentation.

  • Behavior-based
  • Firmographics
  • Profitability Tiering
  • Customer Sophistication
  • Customer Needs

Each approach has its own advantages and limits. This is where Neuron360 comes in to give you more accurate data for more effective segmentation.

 

What is Rhetorik’s Neuron360

Neuron360 helps you simplify each type of segmentation. It is a powerful B2B market segmentation tool with access to a secure database on:

  • Over 60 million B2B decision-makers
  • Over 200 million company profiles worldwide (including firmographics and technographic)
  • Over 800 million public professional profiles

All data it contains is compliant by design and updates nearly real-time. It lessens the assumptions made during segmentation analysis. It is standardized and translated into 46 languages from 164 countries to extend your global reach.

How Neuron360’s Technographic Profiles Help You with Behavior-based Segmentation

Behavior-based B2B segmentation is helpful for businesses whose goal is to increase customer loyalty or repeat purchasing.

Whether you have a SaaS (software as a service),web apps,or other tech products or services,Neuron360 allows you to find out who uses them. Neuron360 contains the technographic profiles of companies internationally. It reveals the tech stack of your leads so that you can determine their interest in your tech offer. You can filter:

  • Over 180 categories
  • Over 7,000 vendors
  • Over 9,000 products

Through Neuron360’s technographics,we can identify your customer base. We can then use this information as part of your ideal customer profile and buying personas alongside firmographics.

You can also use customer behavior analysis to outshine the competition.

Neuron360’s technographic profiles allow you to see each company’s products and services that they use besides yours. It also lets you discover the vendors that they partner with,enabling you to leverage their data as follows:

  • Determine products or services similar to yours that you have an advantage over
  • Discover complimentary products or services that will need yours to improve their operations

How Neuron360 Helps You with Firmographics Segmentation

Firmographics is the B2B version of B2C demographics. You can reveal the common characteristics of your past leads and customers through firmographics by location,company size,and more.

Neuron360 contains detailed firmographics of over 200 million companies globally. It includes industry sectors,locations,number of employees,and yearly revenues for precise targeting.

You can use Neuron360 to find what companies you can target by industry sector or geographic location (with company contact information included). However,more than firmographics is needed. Use the other methods described below to analyze your market segments in-depth.

How Neuron360’s Firmographic Profiles Improve Profitability Tiering

Profitability Tiering is the classification of your leads by their potential value. It allows you to prioritize the most profitable leads at the exact cost of time and effort.

Through Neuron360’s firmographic profiles,we can determine their lifetime value by how big their company is by revenue and number of employees. We can target the most profitable leads by the size of the industries that they are in.

Neuron360: Reach New Clients at a Global Scale

Neuron360 is the global solution for client acquisition. It contains compliant by design global data (standardized and translated just for you) that updates in real-time for market segmentation accuracy.

Using a combination of different B2B market segmentation,you can obtain specific insights and prioritize your segments. Through accurate data,you have a better head start in testing client outreach and revising them for improvements. Ready to see it for yourself? Click the button below to learn more. 

Rhetorik | Neuron360

IT Services: The Backbone of Contemporary Companies

In the fast-paced world of commerce,technology plays a crucial role. Enterprises of all sizes rely on efficient and advanced tech services to streamline their operations,improve productivity,and stay ahead of the competition. Whether it’s IT infrastructure,data security,or software development,trustworthy IT services become the backbone of modern businesses. Let’s explore the crucial aspects of IT services from Geeks2You and the way they shape today’s business landscape.

Tech Services: Importance Of Them

Network Infrastructure: Creating Linkages That Make a Difference

Networking form the bedrock of any IT infrastructure,offering the communication required to facilitate smooth interaction and information exchange between teams and locations. Robust network infrastructure guarantee uninterrupted connectivity and safeguard against any possible disruptions that could adversely impact productivity. Starting from creating a adaptable network architecture to installing firewalls,IT services providers offer a wide range of network infrastructure services tailored to particular business needs.

Data Management: Guardians of Information Assets

In the era of digitalization,information is akin to gold. Enterprises collect huge volumes of data that require effective handling and protection. Information technology services providers fulfill the function of protectors for information assets,implementing secure data security strategies,securing data in trustworthy storage,and guaranteeing compliance with data protection policies. By implementing advanced cybersecurity measures like intrusion detection systems and data encryption,IT services providers aid secure confidential information from breaches and guarantee business continuity.

Software Development: Customized Applications for Business Growth

Off-the-shelf software solutions frequently fall short when it comes to addressing particular enterprise requirements. That’s where tailor-made solutions creation services prove invaluable. IT services providers collaborate with businesses to grasp their specific needs and craft customized software applications that optimize processes and drive productivity. Whether it’s a CRM system,an stock control tool,or a web-based application,bespoke solutions enable businesses to harness technology for operational excellence.

Technical Assistance: Expert Help When You Need It Most

Technical glitches can disrupt workflows and cause downtime for employees. IT support services deliver a safety net for businesses encountering technical challenges,assuring prompt resolution of issues and minimized downtime. IT services providers provide support desk support,remote troubleshooting,and on-site assistance,enabling businesses to focus on their core activities while leaving technical matters in competent hands.

Conclusion

Finally,IT services represent the foundation of contemporary companies. From networking solutions to data management,application development,and technical assistance,businesses count on tech services companies to maximize their IT investments and stay ahead in today’s ever-changing corporate world. So,if you’re seeking trustworthy information technology services,collaborating with a reputable information technology services company can prove to be the key to unleashing your enterprise’s maximum potential and achievement.

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